NEW 2024 Edition ** NOW AVAILABLE ** Search for 'Social Media Marketing Workbook 2024' This is an OLD edition - purchase ONLY if required for a University Course. Search for 'Social Media Marketing Workbook 2024' to find NEW edition in either Kindle or Paperback formats. UPDATED: Fall, 2023 - FALL UPDATED EDITION 2023 UPDATED EDITION - Social Media Marketing 2023 Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated - Fully updated for 2023, including the concepts of "Recommendation Engines" vs. "Traditional" social media. Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER. Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest. Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Book on Social Media Marketing for Your Business Jason McDonald - written by a successful practitioner of Social Media Marketing Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Introduction - how this book works. How to access the companion worksheets and resources. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine. Facebook - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms. TikTok - the new kid on the block and how to use TikTok for B2C marketing. Pinterest - Pin it to win it on Pinterest Email Marketing - the Rodney Dangerfield of social media marketing Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies
ASIN: B0BPVYN2ZN
VSKU: PKV.B0BPVYN2ZN.G
Condition: Good
Author/Artist:McDonald Ph.D., Jason
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!