Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. ASIN: 0061353248 VSKU: PKV.0061353248.A Condition: Acceptable Author/Artist:Ariely, Dr. Dan Binding: Paperback Note: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions—
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. ASIN: 0061353248 VSKU: PKV.0061353248.A Condition: Acceptable Author/Artist:Ariely, Dr. Dan Binding: Paperback Note: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions | Aspen Book Co
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