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Mass Media Research: An Introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
ASIN: 1133307337
VSKU: PKV.1133307337.A
Condition: Acceptable
Author/Artist:Wimmer, Roger|Dominick, Joseph
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
ASIN: 1133307337
VSKU: PKV.1133307337.A
Condition: Acceptable
Author/Artist:Wimmer, Roger|Dominick, Joseph
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
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Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
ASIN: 1133307337
VSKU: PKV.1133307337.A
Condition: Acceptable
Author/Artist:Wimmer, Roger|Dominick, Joseph
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
ASIN: 1133307337
VSKU: PKV.1133307337.A
Condition: Acceptable
Author/Artist:Wimmer, Roger|Dominick, Joseph
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.
