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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.
ASIN: 0071460829
VSKU: PKV.0071460829.G
Condition: Good
Author/Artist:Ries, Al|Trout, Jack
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
ASIN: 0071460829
VSKU: PKV.0071460829.G
Condition: Good
Author/Artist:Ries, Al|Trout, Jack
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
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Description
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.
ASIN: 0071460829
VSKU: PKV.0071460829.G
Condition: Good
Author/Artist:Ries, Al|Trout, Jack
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
ASIN: 0071460829
VSKU: PKV.0071460829.G
Condition: Good
Author/Artist:Ries, Al|Trout, Jack
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
